GEO for healthcare · International patients
When patients ask AI, be in the answer.
Patients now ask ChatGPT, Gemini and Perplexity where to go for care. Fircite gets your clinic into those answers with the facts right, then checks every week what AI actually says.
Where your patients ask
- ChatGPT
- Gemini
- Google AI Overviews
- Perplexity
- Microsoft Copilot
- Claude
- Where can I get dental implants abroad that I can trust?
- How many visits does an implant take if I fly in for it?
- Which hospitals in Shenzhen accept international patients?
- Can I see a specialist in China without speaking Chinese?
- What should a full health check include for a 45-year-old?
- Where can I get an MRI without a long wait?
- Which IVF clinics accept international patients?
- How many trips do I need for one IVF cycle abroad?
- Is it safe to have rhinoplasty abroad and fly home after?
- How long is recovery after eyelid surgery before I can travel?
- Where can I see a licensed TCM practitioner in Shenzhen who speaks English?
- What happens at a first TCM consultation?
- How do I find a rehab centre for my father after a stroke?
- Are there care homes with English-speaking staff in Shenzhen?
- Which suppliers ship dental consumables to West Africa?
- Where can I buy endodontic files wholesale?
01 / The shift
Search gave patients ten links. AI gives them three names.
When someone asks an AI where to get care, the answer usually names a handful of providers and moves on. If you are not one of them, that patient never sees you, however good your clinic or your Google ranking.
Short lists
AI answers name a few providers, not a page of results. Fourth place often means not being there at all.
Checked facts
AI leans on what it can confirm from your site and other sources it trusts. Vague claims get skipped.
Quiet mistakes
An old price, a closed branch, a doctor who left. AI repeats outdated facts until better ones replace them.
02 / How we work
Five steps, repeated every week
1. Ask
We ask AI the questions your patients ask, in their language and market, and record who gets named and which sources are cited.
2. Gather the facts
We collect the facts AI needs and can check: who treats, where, which services, languages, prices and how to book. Nothing invented.
3. Build the site
We build or fix your site so AI can read it: fast pages, one per real question, data that matches the page, every language on its own address.
4. Place the sources
We put the same facts where AI already looks for your specialty: maps, directories, professional listings and relevant media.
5. Measure
Same questions, same engines, every week. You see what changed, what is wrong and what we fix next.
Then we ask the same questions again, and compare.
03 / Fircite Console
Every week, in plain language
Your console shows what AI said about you this week, which sources it used, what it got wrong and what we are doing about it. Every number comes with the sample behind it.
- Recommended and mentioned, reported separately
- Every answer and its sources, not just a score
- Content progress and the facts waiting on you
Recommended, last 10 weeks
Mentioned, by engine
| AI | W5 | W6 | W7 | W8 | W9 | W10 |
|---|---|---|---|---|---|---|
| ChatGPT | 28 | 31 | 33 | 36 | 38 | 44 |
| Gemini | 22 | 24 | 23 | 27 | 30 | 33 |
| AI Overviews | 18 | 18 | 21 | 22 | 26 | 29 |
| Perplexity | 31 | 35 | 38 | 41 | 45 | 52 |
| Copilot | 12 | 14 | 13 | 17 | 19 | 22 |
| Claude | 9 | 11 | 14 | 15 | 18 | 21 |
This week
- In progressGemini gave an old address. Fixed on your site and on Maps; waiting for a re-crawl.
- NewPerplexity now cites your implant prices page.
- Added4 questions added for Hong Kong patients asking about weekend appointments.
- Needs youA new dentist profile is waiting for your approval.
04 / Specialties
Built around how patients ask, specialty by specialty
A dental patient and an IVF patient ask AI very different things. We keep a question set for each specialty and start your check-up from it.
All specialties- 01
Dental clinics
Where can I get dental implants abroad that I can trust?
View specialty - 02
Medical travel and international patients
Which hospitals in Shenzhen accept international patients?
View specialty - 03
Health check‑ups and imaging
What should a full health check include for a 45-year-old?
View specialty - 04
Fertility and IVF
Which IVF clinics accept international patients?
View specialty - 05
Aesthetic medicine and dermatology
Is it safe to have rhinoplasty abroad and fly home after?
View specialty - 06
Traditional Chinese medicine
Where can I see a licensed TCM practitioner in Shenzhen who speaks English?
View specialty - 07
Eldercare and rehabilitation
How do I find a rehab centre for my father after a stroke?
View specialty - 08
Medical supplies and devices
Which suppliers ship dental consumables to West Africa?
View specialty
05 / Our own sites
We run the playbook on our own projects first
Before offering this to anyone, we built and now run independent sites for our own medical projects. They are where we test what works.
- International patients
Patient site for a private medical group in Shenzhen
3languages: English, Simplified and Traditional Chinese
- Service, audience and FAQ pages, with structured data that matches the page
- Open to AI search crawlers, with an llms.txt index
- Enquiry form that records where each lead came from
- Medical supplies
Catalogue site for a medical supplies business
1,194 × 5product specifications, each with its own page in five languages
- English, Chinese, French, Russian and right-to-left Arabic
- Searchable by name, brand, model or catalogue number
- Quote list and enquiry flow on every product
06 / What we won’t do
Things we will not do for a result
We don’t
Invent facts
No made-up doctors, prices, reviews or results. If a fact isn’t confirmed, it doesn’t go out.
We don’t
Promise rankings
Nobody controls what AI says. We promise to measure it honestly and show you the evidence.
We don’t
Push your name into health advice
A health article answers the health question. Your clinic appears where it genuinely helps the reader.
We don’t
Flood the web
No article farms, no fake accounts. A few good sources beat a pile of weak ones.
07 / Research
Notes from the work
What a medical website needs before AI can cite it
A checklist from our own sites: letting the right crawlers in, putting facts in readable text, and why llms.txt is a courtesy rather than a lever.
Mentioned isn’t recommended: how we measure AI visibility
Why we report mentions, recommendations and citations separately, and the rules that keep AI visibility numbers honest.
Questions we get asked
What is GEO?
Generative engine optimisation. It means making sure AI answer engines such as ChatGPT, Gemini and Perplexity can find, trust and correctly describe your organisation. In healthcare that mostly comes down to clear, checkable facts in the places AI reads.
How is it different from SEO?
SEO aims for a good position in a list of links. GEO aims to be named and cited inside a written answer. The groundwork overlaps (fast, readable pages and consistent facts), but success looks different, so we measure answers rather than rankings.
Can you guarantee AI will recommend us?
No, and be careful with anyone who does. AI engines decide their own answers. We remove the reasons they leave you out, and show you week by week whether it is working.
How soon will we see a change?
On engines that search the web live, corrected facts and new pages can appear within weeks of being crawled. What a model says from memory, without searching, changes only when its maker updates it. Your check-up shows which kind of answer you are dealing with.
Which markets and languages do you cover?
We start from where your patients come from and check answers in the languages they use. Our own sites run in English, Chinese, French, Arabic and Russian.
Do we need a new website?
Not always. Sometimes fixing facts and adding a few pages is enough. If your site keeps key information in images, PDFs or scripts that AI cannot read, a rebuild is usually faster than patching.
Find out what AI says about you
Tell us your specialty, your city and where your patients come from. We’ll ask the engines they use and show you who gets named, which sources get cited and what’s wrong about you.